Sample Influencer Video

  • Mega-Influencers / Social Media Star

    Followers: 1 million +
    These are usually celebrities or individuals with a massive social media presence across multiple platforms. They have a broad reach but tend to have less personal engagement with their audience.

  • Macro-Influencers

    Followers: 100,000 to 1 million.
    These influencers have a large following and tend to focus on a specific niche or market. They are well-known in their field and often collaborate with brands for high-impact campaigns.

  • Mid-Tier Influencers

    Followers: 50,000 to 100,000.
    These influencers have a decent reach and are recognized as experts or content creators in their specific niche. They often have a strong engagement rate with their followers.

  • Micro-Influencers

    Followers: 10,000 to 50,000.
    Micro-influencers are recognized for their authenticity and higher engagement rates. They focus on niche audiences, and brands often prefer working with them for their influence within specific communities.

  • Nano-Influencers

    Nano-influencers have a small but highly engaged audience. They are seen as very relatable and trustworthy, often having personal relationships with many of their followers. Brands sometimes use them for hyper-targeted campaigns.